The future of competition : co-creating unique value with customers
C K Prahalad
The future of competition : co-creating unique value with customers - New Delhi : Penguin Group, 2004. - 256p. ;
9780143061908
Venkat Ramaswamy
The future of competition : co-creating unique value with customers - New Delhi : Penguin Group, 2004. - 256p. ;
9780143061908
Venkat Ramaswamy