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Marketing management : text and cases.

Rajagopal.

Marketing management : text and cases. - New Delhi : Vikas Publishing House Pvt. Ltd., 2018. - xvii, 298 p. ;

ISBN: 9788125907732

Subjects--Topical Terms:
Consumer Behavior
Service Marketing

Dewey Class. No.: 658.8 RAJ

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Marketing management : text and cases.