Marketing management : text and cases. (Record no. 9418)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00424nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190612175936.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788125907732 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 RAJ |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rajagopal. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : text and cases. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Vikas Publishing House Pvt. Ltd., |
| Year of publication | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xvii, 298 p. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer Behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Law Reference Book |
| Withdrawn status | Lost status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill No. | Full call number | Accession Number | Non Public Note | Koha item type | Public Note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CMR University - School of Legal Studies | CMR University - School of Legal Studies | 24/04/2019 | MPP House, Bangalore | 435.00 | 88 | 658.8 RAJ | LB9292 | 88 | Law Reference Book | Management |