C K Prahalad  <br/><br/>
The future of competition : co-creating unique value with customers 

 - New Delhi :  Penguin Group,  2004. 
 - 256p. ; 
<br/><br/><label>ISBN: </label>9780143061908 
<br/><br/><label>Subjects--Personal Names: </label><br/>Venkat Ramaswamy