Rajagopal. <br/><br/>
Marketing management : text and cases. 

 - New Delhi :  Vikas Publishing House Pvt. Ltd.,  2018. 
 - xvii, 298 p. ; 
<br/><br/><label>ISBN: </label>9788125907732 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Service Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 RAJ