Advertising an IMC perspective (Record no. 8497)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00336nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230302s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788174468352 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 MUR;5 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murthy U Bhojanna |
| 9 (RLIN) | 1333 |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising an IMC perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Excel Pub |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | UMB |
| Date last seen | Total Checkouts | Barcode | Price effective from | Koha item type | Public note | Lost status | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Cost, normal purchase price | Discount |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023-03-02 | UBM47 | 2023-03-02 | UMB | Management | School of Engineering and Technology | School of Engineering and Technology | 2016-06-08 | 295.00 |