David L. Loudon , Albert J. Della Bitta <br/><br/>
Consumer Behaviour Concepts and Applications 

 -  Mc-graw hill 
<br/><br/><label>ISBN: </label>9780070473812 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour
<br/><br/><label>Dewey Class. No.: </label>658.83 DAV;5