V S Ramaswamy,  S Namakumari <br/><br/>
Marketing Management Global Perspective Indian context 

 -  Mc-graw hill 
<br/><br/><label>ISBN: </label>9781259026416 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.8 RAM;5