George E. Belch, Michael A. Belch <br/><br/>
Advertising and promotion 

 -  McGraw Hill 
<br/><br/><label>ISBN: </label>9780070144965 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1 GEO;1