Manendra mohan <br/><br/>
Advertising management concepts and cases 

 -  McGraw Hill 
<br/><br/><label>ISBN: </label>0074517805 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1 MAN;2