John R. Rossiter, Larry percy <br/><br/>
Advertising communications and promotion management 

 -  Mc- Graw Hill 
<br/><br/><label>ISBN: </label>9780071146678 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Management
<br/><br/><label>Dewey Class. No.: </label>659.1 JOH;1