TY - GEN AU - Malhotra, Naresh K. AU - Dash, Satyabhusan TI - Marketing research: : an applied orientation SN - 9789353433291 U1 - 658.83 PY - 2019/// CY - New Delhi PB - Pearson India Pvt. Ltd. KW - Research--Marketing N1 - Includes Bibliographical References and Index ER -