Brown, Tom J. Basic marketing research : customer insights and managerial action by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill - 9th ed. - New Delhi Cengage 2018 - xviii, 348 p. : ill. Includes Index ISBN: 9789355738608 Subjects--Topical Terms: Marketing ResearchResearch--Marketing Dewey Class. No.: 658.83 / BRO/B