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Brand leadership author of building strong brands and managing brand equity by David A. Aaker and Erich Joachimsthaler

By: Contributor(s): Material type: TextTextPublication details: London Simon and Schuster 2000Description: xii, 351 pISSN:
  • 9781847398352
Subject(s): DDC classification:
  • 658.82 DAV/B
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Holdings
Item type Current library Call number Status Date due Barcode
UB School of Engineering and Technology 658.82 DAV/B (Browse shelf(Opens below)) Available UB3745

Includes index

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