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1.
Marketing research : an applied orientation by Naresh K. Malhotra by
Edition: 7th ed,
Publication details: New Delhi Pearson India Pvt. Ltd. 2019
Availability: Items available for loan: School of Management (9)Location, call number: 658.83 MAL/M, ... Not available: School of Management: Checked out (1).

2.
Basic marketing research : customer insights and managerial action by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill by
Edition: 9th ed.
Publication details: New Delhi Cengage 2018
Availability: Items available for loan: School of Management (8)Location, call number: 658.83 BRO/B, ...

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