000			00343nam a2200133Ia 4500
008			230302s9999 xx 000 0 und d
020			_a9780070144965
082			_a659.1 GEO;8
100			_aGeorge E. Belch, Michael A. Belch
245		0	_aAdvertising and promotion
260			_bMcGraw Hill
650			_aAdvertising Management
942			_cUMB
999			_c8513 _d8513