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Marketing research : an applied orientation

Malhotra, Naresh K.

Marketing research : an applied orientation by Naresh K. Malhotra - 7th ed, - New Delhi Pearson India Pvt. Ltd. 2019 - xxxiii, 955 p. ; ill.

Includes Bibliographical References and Index

ISBN: 9789353433291

Subjects--Topical Terms:
Research--Marketing

Dewey Class. No.: 658.83 / MAL/M

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Marketing research : an applied orientation