Marketing research (Record no. 9674)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00648 a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240912145517.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240912b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789353433291 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AACR 2R |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL/M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 2445 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research |
| Remainder of title | : an applied orientation |
| Statement of responsibility, etc. | by Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Pearson India Pvt. Ltd. |
| Date of publication, distribution, etc. | 2019 |
| Place of publication, distribution, etc. | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 955 p. ; ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical References and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Research--Marketing |
| 9 (RLIN) | 2467 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhusan |
| 9 (RLIN) | 2468 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Date last seen | Total Checkouts | Full call number | Barcode | Bill date | Copy number | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Date acquired | Source of acquisition | BillNo | Date due | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024-09-12 | 658.83 MAL/M | BA001314 | 26/08/2024 | 1 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001315 | 26/08/2024 | 2 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001316 | 26/08/2024 | 3 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001317 | 26/08/2024 | 4 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001318 | 26/08/2024 | 5 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001319 | 26/08/2024 | 6 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-23 | 1 | 658.83 MAL/M | BA001320 | 26/08/2024 | 7 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | 2024-10-23 | 2024-09-23 | ||||
| 2024-09-12 | 658.83 MAL/M | BA001321 | 26/08/2024 | 8 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001322 | 26/08/2024 | 9 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 | |||||||
| 2024-09-12 | 658.83 MAL/M | BA001323 | 26/08/2024 | 10 | 2024-09-12 | Books | Dewey Decimal Classification | School of Management | School of Engineering and Technology | 2024-09-12 | KL Book House | KLBH/IN/494/2024-25 |