Basic marketing research : customer insights and managerial action
Brown, Tom J.
Basic marketing research : customer insights and managerial action by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill - 9th ed. - New Delhi Cengage 2018 - xviii, 348 p. : ill.
Includes Index
9789355738608
Marketing Research
Research--Marketing
658.83 / BRO/B
Basic marketing research : customer insights and managerial action by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill - 9th ed. - New Delhi Cengage 2018 - xviii, 348 p. : ill.
Includes Index
9789355738608
Marketing Research
Research--Marketing
658.83 / BRO/B