Welcome to CMRU - Online Public Access Catalogue (OPAC)

Basic marketing research (Record no. 9719)

MARC details
000 -LEADER
fixed length control field 00737 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241001111115.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241001b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355738608
040 ## - CATALOGING SOURCE
Transcribing agency AACR 2R
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number BRO/B
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brown, Tom J.
9 (RLIN) 2565
245 ## - TITLE STATEMENT
Title Basic marketing research
Remainder of title : customer insights and managerial action
Statement of responsibility, etc. by Tom J. Brown, Tracy A. Suter, and Gilbert A. Churchill
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Cengage
Date of publication, distribution, etc. 2018
Place of publication, distribution, etc. New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 348 p. : ill.
500 ## - GENERAL NOTE
General note Includes Index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
9 (RLIN) 2566
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research--Marketing
9 (RLIN) 2467
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Suter, Tracy A.
9 (RLIN) 2567
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Churchill, Gilbert A.
9 (RLIN) 2568
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Date last seen Total Checkouts Full call number Barcode Bill date Copy number Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Date acquired Source of acquisition BillNo
2024-10-01   658.83 BRO/B BA001536 23/09/2024 1 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001537 23/09/2024 2 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001538 23/09/2024 3 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001539 23/09/2024 4 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001540 23/09/2024 5 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001541 23/09/2024 6 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001542 23/09/2024 7 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
2024-10-01   658.83 BRO/B BA001543 23/09/2024 8 2024-10-01 Books   Dewey Decimal Classification       School of Management School of Engineering and Technology 2024-10-01 The Standard Book Company IN/5437
Designed and maintained by the Library and Information Centre, CMR University, Bengaluru.

VISITORS
web counter

 

Powered by Koha